Monica Luz

 
Branding and Identity Design

Monica Luz is a local boutique that exudes simplicity, chic elegance and luxury. The branding identity I created, reflected in its logo, combines a refined aesthetic with a minimalist touch. The logo features a stylishly crafted 'M' in an elegant script font, suggesting a personalised and sophisticated experience. The subtle yet elegant colour palette, predominantly soft green, imparts a sense of calm and exclusivity. The serif font used for the boutique's name adds a touch of classic luxury and timelessness.

Overall, the branding conveys a boutique that offers high-quality, carefully curated products for discerning customers who appreciate understated elegance and refined taste.