ASK Italian
Graphic Design / Social Media Content Creation / Creative Direction
Starting out as a Graphic Designer at ASK, my role has grown to span a range of creative disciplines, including branding, print, digital design and CRM, alongside creative direction, photography and social media content creation. I’m also involved in shaping the brand’s visual identity and guidelines, helping define how ASK looks and feels across different platforms and touchpoints.
My role has naturally evolved into a more multidisciplinary one, taking ideas from concept through to final delivery across a range of creative projects.
GRAPHIC DESIGN
Since starting at ASK, I started taking the brand’s design in a fresher, more playful direction, to create something that connects with a younger target audience. By introducing more mixed media collage and more expressive visuals to help create standout, personality led content (a direction that’s since started appearing across competitors too)!
CREATIVE DIRECTION + PHOTOGRAPHY
I work across creative direction, photography and editing at ASK, bringing ideas to life visually from concept to final delivery. This includes directing photoshoots, sourcing props, styling shoots and events, and creating imagery for new menu and product launches. Projects include documenting our pesto suppliers in Italy, capturing the people and stories behind the brand, and new menu and product launches.
SOCIAL MEDIA
I’ve also stepped into the social space contributing with content creation and ideation, and helping evolve the brand’s online presence into something more dynamic, expressive, and culturally in tune. Think less static posts, more personality.
